The Mediating Role of Green Supply Chain Management and Green Innovation in the Impact of Green HRM on Sustainable Performance: A Case Study of the Food Industry in Karaj

Document Type : Original Article

Authors

1 Master's Student in Industrial Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran

2 Prof., Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran

Abstract

Introduction
Driven by the growing global imperative to address manufacturing-related environmental degradation, organizations are increasingly compelled to integrate sustainable practices to safeguard public health and well-being. While sustainability has emerged as a critical pillar of modern management, firms frequently grapple with the complex environmental and social pressures that necessitate a fundamental overhaul of traditional practices. In this landscape, Green Human Resource Management (GHRM) and Green Innovation have surfaced as pivotal strategies for achieving sustainability goals; the former optimizes human capital through eco-conscious policies, while the latter leverages advanced technologies to minimize resource consumption and waste. Despite their potential, the literature remains divided on the direct impact of these initiatives on organizational performance—a disparity largely attributed to implementation hurdles such as prohibitive costs, systemic resistance, and the need for significant structural change. Furthermore, the critical role of Green Supply Chain Management—which integrates supply, production, and distribution processes toward sustainable outcomes—remains under-researched. Consequently, a gap exists in understanding the synergistic interplay between GHRM, Green Innovation, and green supply chains, particularly regarding their simultaneous influence on the triple bottom line of sustainability. To address this void, this study investigates the impact of GHRM on sustainable performance within the food industry in Karaj, uniquely positioning Green Supply Chain Management and Green Innovation as essential mediators in this framework.
 
Methodology
This study is applied in purpose, cross-sectional in time, and adopts an ex post facto (causal–correlational) research design. Data were collected using a survey method, and the variables were examined through a quantitative approach. The statistical population comprised managers and experts with knowledge of supply chain management and human resource management in food industry companies located in Karaj. Convenience sampling was employed, and questionnaires were distributed among employees, specialists, and managers with more than three years of work experience in these companies. According to a report from the Industry and Mining Organization, there are 153 food industry companies operating in Karaj. Based on the requirements of the Partial Least Squares (PLS) approach, the minimum sample size was estimated at 40 respondents; however, a total of 132 valid questionnaires were ultimately collected and analyzed. Data analysis and hypothesis testing were conducted using SPSS software and Structural Equation Modeling (SEM) based on the PLS technique.
 
Findings
The results of the hypothesis testing indicate that Green Human Resource Management (GHRM) does not have a significant direct effect on sustainable performance, and the mediating role of Green Innovation (GI) in this relationship is also not supported. However, the relationship between GHRM and sustainable performance becomes significant when mediated by Green Supply Chain Management (GSCM). When both GSCM and GI are simultaneously considered as mediators, no significant effect is observed. In addition, the hypothesis proposing that GSCM influences sustainable performance through the mediation of GI is not supported. The findings further reveal that GHRM has a significant positive effect on GI, and this relationship is strengthened when GSCM is included as a mediator. Overall, the results show that most of the proposed hypotheses are supported, except for those related to the effect of GI on sustainable performance and the hypotheses in which GI and GSCM are considered together as mediating variables.
 
Discussion and Conclusion
The findings of this study suggest that Green Human Resource Management (GHRM) and green innovation, when implemented independently, may not contribute positively to sustainable organizational performance, and green innovation does not function effectively as a mediator between GHRM and sustainable performance. The absence of a significant relationship between GHRM and sustainable performance may stem from the misalignment of HR strategies with sustainability objectives, limited and ineffective green HR practices, inadequate evaluation mechanisms to identify and address weaknesses, employee resistance to change, and the insufficiency of relying solely on HR-related initiatives without integrating other organizational approaches. Likewise, the lack of a significant effect of green innovation—both as an independent variable and as a mediator—may be attributed to the narrow focus on only two dimensions: green product innovation and green process innovation. In practice, green innovation also encompasses managerial and market-related aspects, which can enhance sustainability across multiple dimensions; however, these aspects were not examined in the present study. In contrast, Green Supply Chain Management (GSCM) appears to play a crucial role in the successful implementation of green policies within organizations and in mitigating the negative effects associated with GHRM. The results indicate that an integrated green supply chain can offset the negative impacts of GHRM on sustainable performance and potentially transform them into positive outcomes. This underscores the importance of coordination and integration across all supply chain activities to achieve sustainability goals. Accordingly, managers should recognize that focusing solely on greening HR practices, without simultaneously implementing green supply chain strategies, may not yield the desired sustainability outcomes. Instead, establishing an integrated and environmentally responsible supply chain that incorporates multiple dimensions of sustainability can significantly enhance sustainable performance. Furthermore, the results reveal that when green innovation is introduced alongside GSCM as a mediator, the relationship loses significance, suggesting that limiting green innovation to product and process dimensions may create structural weaknesses within organizations. Overall, the study highlights the need for organizations to adopt a comprehensive and coordinated approach—centered on green supply chain management rather than isolated GHRM initiatives or narrowly defined green innovations—to achieve more effective and sustainable organizational performance.

Keywords

Main Subjects


Abdallah, A. B., & Al-Ghwayeen, W. S. (2020). Green supply chain management and business performance: The mediating roles of environmental and operational performances. Business Process Management Journal, 26(2), 489–512. https://doi.org/10.1108/BPMJ-03-2018-0091
Acquah, I. S. K., Agyabeng-Mensah, Y., & Afum, E. (2021). Examining the link among green human resource management practices, green supply chain management practices and performance. Benchmarking: An International Journal, 28(1), 267–290. https://doi.org/10.1108/BIJ-05-2020-0205
Aghasi, S., & Ghorbani, S. (1402). The impact of green innovation on financial-environmental performance of Mobarakeh Steel Complex. Journal of Green Development Management Studies, 2(1), 158–172. https://doi.org/10.22077/jgmd.2023.6674.1040 (In Persian)
Ai Chin, T., Hon Tat, H., & Sulaiman, Z. (2015). Green supply chain management, environmental collaboration and sustainability performance. Procedia CIRP, 26, 695–699. https://doi.org/10.1016/j.procir.2014.07.035
Akbari, P., & Shayegh, M. (1402). Analysis of the effect of green human resource management and corporate social responsibility on sustainable performance with emphasis on the mediating role of organizational citizenship behavior in an environment-oriented approach. Journal of Green Development Management Studies, 2(2), 41–66. https://doi.org/10.22077/jgmd.2023.6079.1017 (In Persian)
Al Doghan, M. A., Abdelwahed, A. A., Soomro, B. A., & Alayis, M. H. A. (2022). Organizational environmental culture, environmental sustainability, and performance: The mediating role of green HRM and green innovation. Sustainability, 14(12), 7510. https://doi.org/10.3390/su14127510
Asadi, S., Pourhashem, S. O., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., Aljojo, N., & Razali, N. S. (2020). Investigating the influence of green innovation on sustainability performance: A case on the Malaysian hotel industry. Journal of Cleaner Production, 258, 120860. https://doi.org/10.1016/j.jclepro.2020.120860
Avakh Darestani, S., & Fazel, F. (1397). The impact of green training on organizational performance through the mediating role of green supply chain management (The case: National Oil Products Distribution Company of Guilan). Industrial Management Studies, 18(56), 245–274. https://doi.org/10.22054/jims.2019.22352.1776 (In Persian)
Bazrafshan, R., Doaei, H., Hadadi, E., Keikha, A., & Keshtehgar, A. (1399). Designing a compensation and rewards model for employees and managers in the public sector with emphasis on upstream documents and Vision 1404. Journal of Audit Science, 20(79), 259–294. https://doi.org/10.22067/tmj.2020.30647 (In Persian)
Çankaya, S. Y., & Sezen, B. (2019). Effects of green supply chain management practices on sustainability performance. Journal of Manufacturing Technology Management, 30(1), 98–121. https://doi.org/10.1108/JMTM-03-2018-0099
Darwish, S., Shah, S. M. M., & Ahmed, U. (2021). The role of green supply chain management practices on environmental performance in the hydrocarbon industry of Bahrain: Testing the moderation of green innovation. Uncertain Supply Chain Management, 9, 265–276. http://dx.doi.org/10.5267/j.uscm.2021.3.006
Davari, A., & Rezazadeh, A. (1396). Structural equation modeling with PLS. Tehran: ISBA. (In Persian)
Elzek, Y., Gaafar, H., & Abdelsamie, H. (2023). The impact of green innovation on sustainability performance in travel agencies and hotels: The moderating role of environmental commitment. Open Journal of Business and Management, 11(6), 15–24. https://doi.org/10.4236/ojbm.2023.116191
Gardas, B., Raut, R. D., Jagtap, A. H., & Narkhede, B. (2019). Exploring the key performance indicators of green supply chain management in agro-industry. Journal of Modelling in Management, 14(1), 260–283. https://doi.org/10.1108/JM2-12-2017-0139
Ghouri, A. M., Mani, V., Khan, M. R., Khan, N. R., & Srivastava, A. P. (2020). Enhancing business performance through green human resource management practices: An empirical evidence from Malaysian manufacturing industry. International Journal of Productivity and Performance Management, 70(8), 1585–1607. https://doi.org/10.1108/IJPPM-11-2019-0520
Guo, Y., Yen, D. A., Geng, R., & Azar, G. (2021). Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis. Industrial Marketing Management, 93, 137–146. https://doi.org/10.1016/j.indmarman.2021.01.004
Habib, M. D., Bao, Y., & Ilmudeen, A. (2020). The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance. Cogent Business & Management, 7(1), 1743616. http://dx.doi.org/10.1080/23311975.2020.1743616
Khan, N., Bhatti, M. N., Obaid, A., Sami, A., & Ullah, A. (2020). Do green human resource management practices contribute to sustainable performance in the manufacturing industry? International Journal of Environment and Sustainable Development, 19(4), 412–432. https://doi.org/10.1504/IJESD.2020.110647
Kraus, S., Rehman, S. U., & García, F. J. S. (2020). Corporate social responsibility and environmental performance: The mediating role of environmental strategy and green innovation. Technological Forecasting and Social Change, 160, 120262. https://doi.org/10.1016/j.techfore.2020.120262
Kumar, A., Mangla, S. K., Luthra, S., & Ishizaka, A. (2019). Evaluating the human resource-related soft dimensions in green supply chain management implementation. Production Planning & Control, 30(9), 699–715. https://doi.org/10.1080/09537287.2018.1555342
Li, L., Msaad, H., Sun, H., Tan, M. X., Lu, Y., & Lau, A. K. W. (2020). Green innovation and business sustainability: New evidence from energy-intensive industry in China. International Journal of Environmental Research and Public Health, 17(21), 7826. https://doi.org/10.3390/ijerph17217826
Longoni, A., Luzzini, D., & Guerci, M. (2018). Deploying environmental management across functions: The relationship between green human resource management and green supply chain management. Journal of Business Ethics, 151(4), 1081–1095. https://doi.org/10.1007/s10551-016-3228-1
Maleki Min Bash Zargah, M., Vermagani, M., & Bagheri Gharah Bollagh, H. (1398). Creating a competitive advantage: Analyzing the dimensions of green human resource management on green supply chain management with the moderating role of green innovation in industrial companies. Journal of Executive Management, 11(21), 129–152. https://doi.org/20.1001.1.20086237.1398.11.21.5.0 (In Persian)
Mensah, Y. A., Ahenkorah, E., Afum, E., Agyemang, A. N., Agnikpe, C., & Rogers, F. (2021). Green supply chain management practices, green human resource management and supply chain environmental cooperation on firm performance. Supply Chain Management, 26(5), 585–599. https://doi.org/10.1108/SCM-11-2019-0405
Ministry of Industry, Mine and Trade. (1401). Ministry of Industry, Mine and Trade. https://www.mimt.gov.ir/ (In Persian)
Motiei, M., Khani, A. M., & Beyrami, S. (1400). The effect of green supply chain and green human resource management on environmental performance: The mediating role of green innovation. Andisheh Amad Scientific Journal, 20(77), 165–196. https://doi.org/10.22034/lot.2021.9669 (In Persian)
Nisar, Q. A., Haider, S., Ali, F., Jamshed, S., Ryu, K., & Saif Ali, S. (2021). Green human resource management practices and environmental performance in Malaysian green hotels: The role of green intellectual capital and pro-environmental behavior. Journal of Cleaner Production, 311, 127504. https://doi.org/10.1016/j.jclepro.2021.127504
Prasad, R. S. (2013). Green HRM—Partner in sustainable competitive growth. Journal of Management Sciences and Technology, 1(1), 15–18.
Rahimi, F., Mehrabi, A., & Eskandari, Y. (1396). The effect of environmental commitment on green innovation and sustainable performance with the moderating role of environmental training in Mahshahr petrochemical companies. Human and Environment, 17(4), 25–38. http://magiran.com/p2076590 (In Persian)
Rajabpour, E., & Afkhami Ardakani, M. (1398). The relationship between green human resource management and green supply chain management. Strategic Studies in Petroleum and Energy Industry, 11(44), 317–342. http://magiran.com/p2129629 (In Persian)
Rastegar, A., Maleki Min Bash Zargah, M., Bagheri Gharah Bollagh, H., & Jabbari, E. (1398). A reflection on green human resource management: The moderating role of marketing innovation in the relationship between employee engagement and green supply chain management in the hotel industry. Journal of Tourism and Development, 3(11), 235–248. https://doi.org/10.22034/JTD.2019.188059.1754 (In Persian)
Rehman, U. R., Kraus, S., Shah, S. A., Khanin, D., & Mahto, R. (2021). Analyzing the relationship between green innovation and environmental performance in large manufacturing firms. Technological Forecasting and Social Change, 163, 120481. https://doi.org/10.1016/j.techfore.2020.120481
Roh, T., Noh, J., Oh, Y., & Park, K.-S. (2022). Structural relationships of a firm’s green strategies for environmental performance: The roles of green supply chain management and green marketing innovation. Journal of Cleaner Production, 356, 131877. https://doi.org/10.1016/j.jclepro.2022.131877
Sahoo, S., & Vijayvargy, L. (2021). Green supply chain management practices and its impact on organizational performance: Evidence from Indian manufacturers. Journal of Manufacturing Technology Management, 32(4), 862–886. https://doi.org/10.1108/JMTM-04-2020-0173
Seifollahi, N., & Hamidzadeh Arbabi, A. (1400). Analyzing the effect of knowledge management and market orientation on market performance with the mediating role of open innovation (Case study: Tejarat Bank). Scientific Journal of Strategic Management of Organizational Knowledge, 4(1), 89–122. https://doi.org/20.1001.1.26454262.1400.4.13.3.4 (In Persian)
Seman, N., Govindan, K., Mardani, A., Zakuan, N., Saman, M. Z. M., Hooker, R. E., & Ozkul, S. (2019). The mediating effect of green innovation on the relationship between green supply chain management and environmental performance. Journal of Cleaner Production, 229, 115–127. https://doi.org/10.1016/j.jclepro.2019.03.211
Sepahvand, R., Nazarpoori, A., Sepahvand, M., & Arefnezhad, M. (1401). The effect of green human resource management measures on green innovation through the mediating role of green organizational culture: A case study of managers and experts of small waste processing companies. Organizational Culture Management, 20(1), 71–100. https://doi.org/10.22059/jomc.2020.292975.1007939 (In Persian)
Shahzad, M., Qu, Y., Zafar, A. U., Rehman, S. U., & Islam, T. (2020). Exploring the influence of knowledge management process on corporate sustainable performance through green innovation. Journal of Knowledge Management, 24(9), 2079–2106. https://doi.org/10.1108/JKM-11-2019-0624
Sheyadi, A., Muyldermans, L., & Kauppi, K. (2019). The complementarity of green supply chain management practices and the impact on environmental performance. Journal of Environmental Management, 242, 186–198. https://doi.org/10.1016/j.jenvman.2019.04.078
Silva, G. M., Gomes, P. J., & Sarkis, J. (2019). The role of innovation in the implementation of green supply chain management practices. Business Strategy and the Environment, 28(5), 819–832. https://doi.org/10.1002/bse.2283
Singh, S. K., Del Giudice, M., Chierici, R., & Graziano, D. (2020). Green innovation and environmental performance: The role of green transformational leadership and green human resource management. Technological Forecasting and Social Change, 150, 119762. https://doi.org/10.1016/j.techfore.2019.119762
Sobaih, A. E. E., Hasanein, A., & Elshaer, I. (2020). Influences of green human resources management on environmental performance in small lodging enterprises: The role of green innovation. Sustainability, 12(24), 10371. https://doi.org/10.3390/su122410371
Song, W., Yu, H., & Xu, H. (2021). Effects of green human resource management and managerial environmental concern on green innovation. European Journal of Innovation Management, 24(3), 951–967. https://doi.org/10.1108/EJIM-11-2019-0315
Tayaran, S., Totiyan, S., & Mohammadi, A. (1399). The effect of green innovation and innovation culture on the financial performance of the organization according to the role of environmental performance. Andisheh Amad, 19(73), 103–120. https://sid.ir/paper/375725/fa (In Persian)
Wang, M., Li, Y., Li, J., & Wang, Z. (2021). Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model. Journal of Environmental Management, 297, 113282. https://doi.org/10.1016/j.jenvman.2021.113282
Wong, Y. C., Wong, C. W. Y., & Boon-itt, S. (2020). Effects of green supply chain integration and green innovation on environmental and cost performance. International Journal of Production Research, 58(15), 4589–4609. https://doi.org/10.1080/00207543.2020.1756510
Yin, F. P., Lee, V. H., Tan, G. W. H., & Ooi, K. B. (2018). A gateway to realising sustainability performance via green supply chain management practices: A PLS-ANN approach. Expert Systems with Applications, 107, 1–14. https://doi.org/10.1016/j.eswa.2018.04.013
Yong, J. Y., Yusliza, M. Y., Ramayah, T., Chiappetta Jabbour, C. J., Sehnem, S., & Mani, V. (2020). Pathways towards sustainability in manufacturing organizations: Empirical evidence on the role of green human resource management. Business Strategy and the Environment, 29(1), 212–228. https://doi.org/10.1002/bse.2359
Zaid, A. A., Jaaron, A. A., & Bon, A. T. (2018). The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study. Journal of Cleaner Production, 204, 965–979. https://doi.org/10.1016/j.jclepro.2018.09.062
Zhao, W., & Huang, L. (2022). The impact of green transformational leadership, green HRM, green innovation and organizational support on the sustainable business performance: Evidence from China. Economic Research-Ekonomska Istraživanja. Advance online publication. https://doi.org/10.1080/1331677X.2022.2047086