Document Type : Original Article
Authors
1
Master student of MBA, International University of Imam Reza, Mashhad, Iran
2
Department of Management, Faculty of Administrative Sciences, Imam Reza International University, Mashhad, Iran
Abstract
Introduction
Research indicates that strategic management accounting practices can enhance company performance. However, many studies report disappointing implementation rates for these practices, surprising researchers who anticipated broader adoption. This discrepancy arises from three main limitations in existing research. First, most studies focus on only one or two strategic management accounting practices. Second, few studies analyze a broader set of practices, and those that do often fail to identify the factors influencing their implementation. Third, most research has tested simplified models that assume independent influences on strategic management accounting practices, with limited exploration of complex interrelations among variables. Moreover, shared norms and values within organizations can foster an innovation-oriented culture, characterized by the pursuit of innovative ideas, exploration of new opportunities, and acceptance of higher risks. Such organizations are more likely to embrace new ideas and innovative practices with less resistance. Conversely, organizations with a results-oriented culture tend to implement practices that enhance performance and help achieve set goals. Several researchers argue that high-quality information systems facilitate the adoption of effective management accounting practices, contributing to sustainable organizational development. This study aims to investigate whether management accounting networking, the quality of information systems, and an innovation/result-oriented culture affect the use of strategic management accounting methods at Iran Khodro Company for sustainable development.
Materials and Methods
This research is descriptive and non-experimental, employing a survey method for data collection and analysis. The study population consists of staff and managers at Iran Khodro Company in Razavi Khorasan province, totaling 189 individuals. Using Cochran's formula for limited populations, a non-probability sample of 127 managers was selected. The research utilized a standard questionnaire adapted from Hadid & Al-Sayed (2021), comprising 8 questions on management accounting networking, 5 questions on accounting information systems, and 10 questions (5 for each component) measuring organizational culture (innovation and results orientation). Additionally, 12 questions assessed the implementation of various strategic management accounting techniques, including competitor performance evaluation and balanced scorecard methods. The questionnaire's validity was evaluated through construct validity, convergent and divergent validity, while reliability was assessed using Cronbach's alpha and composite consistency index.
Findings
The results reveal that management accounting networking, the quality of accounting information systems, and a results-oriented culture significantly impact strategic management accounting measures and organizational sustainability. However, the innovation culture negatively affected these measures. Furthermore, none of the quality variables—accounting information systems, innovation culture, or results-oriented culture—moderated the relationship between management accounting networking and strategic management accounting measures. Therefore, the first, second, and fourth hypotheses were accepted at a 0.05 error level, while the remaining hypotheses were not.
Discussion and Conclusion
This study evaluated the impact of management accounting networking on strategic management accounting measures, considering the direct and moderating roles of innovation culture, information system quality, and results-oriented culture. The findings highlight the significant positive influence of management accounting networking, information system quality, and results-oriented culture on strategic management accounting measures and sustainability. In contrast, the innovation culture exhibited a negative effect, aligning with the findings of Gholami (2017), Salehi Farhadpour (2016), Hadid & Al-Sayed (2021), and Basco & Scapens (2020). This suggests that while an innovation culture promotes creative problem-solving, it may also increase the demand for advanced financial analysis tools. Additionally, the study found that the quality of information systems, innovation culture, and results-oriented culture did not moderate the relationship between management accounting networking and strategic management accounting practices. This contradicts previous studies by Hadid & Al-Sayed (2021), Gholami (2017), and Salehi Farhadpour (2016), indicating a lack of significant interaction between management accounting networking and the quality of information systems. This implies that these two factors operate independently within the company, without enhancing each other's effectiveness. Moreover, the lack of significant interaction between organizational culture dimensions and management accounting networking suggests that the latter has not influenced attitudes toward innovation or results orientation. Consequently, knowledge sharing within the management accounting network has not improved the organizational culture. To address these issues, it is recommended that managers focus on fostering risk-taking, flexibility, and encouraging innovative ideas. Expanding the network of management accountants could enhance the quality of accounting information systems. Sharing knowledge within this network can improve awareness of the importance of structured and unstructured data in performance analysis. To strengthen the innovation culture, it is essential to share innovative ideas among network members and form working groups to develop new solutions for strategic challenges. Lastly, sharing past performance results within the management accountant network can help avoid mistakes made by other business units, ultimately supporting the transition toward sustainable development.
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