How Green Branding Goal affects Technology Selection Strategy: Case Study of Tank Bioleaching technology selection based on MCDM and AHP method

Articles in Press

Document Type : Original Article

Authors

1 Assistant Professor, Department of Business Management, Faculty of Science and Technology Management, Amirkabir University of Technology, Tehran, Iran

2 Master's degree in Business Management Department, Faculty of Management, Science and Technology, Amirkabir University, Tehran, Iran

Abstract

In an era that is facing increasing sustainability concerns in economic, environmental and social dimensions, the necessity of adopting green technology is more evident than ever. Unsustainable consumption and production patterns are considered important threats to global well-being. By integrating multi-criteria decision-making methods and the analytic hierarchy process, this research examines how organizations' green branding goals affect their technology selection strategy. This research, in a case study of the copper industry, by introducing Chargobi to evaluate the existing technologies by examining the Iranian Babak Copper Company as a leader in the field of green technology of copper cathode production by comparing the existing technologies in the field of green production, their alignment with the purpose of branding Sabz evaluates the organization and identifies the best technology in this regard and validates the choice of this company. The company's innovation in bioleaching tank technology for the production of copper cathodes shows its commitment to sustainable practices and on the other hand, taking into account other evaluation criteria, including production efficiency. This research contributes to a deeper understanding of the complex relationship between technology choice and business objectives and sheds light on a critical aspect of business management strategy.

Keywords

Green Development Management Studies

Articles in Press, Accepted Manuscript
Available Online from 27 April 2024

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