The globalization of markets has forced companies to try to increase their competitive advantage through intangible assets that competitors cannot imitate. Therefore, the purpose of this research is to investigate the relationship between green intellectual capital, green absorptive capacity and green business strategy. This research is a descriptive survey in terms of practical purpose and research method. The statistical population of this research is all the supervisors working in the company in the number of 365 people and the statistical sample based on the Cochran formula is 187 people who are selected by simple random sampling. The standard questionnaire tool and the validity of the research tool are examined through face and content validity and its reliability by means of Cronbach's alpha coefficient and composite reliability. The Structural equation model and SmartPLS version 3 and SPSS version 19 software were used to test the hypotheses. The results of data analysis showed that green intellectual capital has a positive and significant effect on green business strategy and green absorption capacity. Green absorptive capacity has a mediating role in the relationship between green intellectual capital and green business strategy. The environmental ethics of the organization does not have a moderating role in the relationship between green intellectual capital and green business strategy. The results show the theoretical foundation of environmental business strategy and provide a deep insight into knowledge-based resources and environmental regulations as important antecedents of green business strategy in manufacturing companies.
Forghani, M., & Salehi, S. (2024). Investigating the effect of green intellectual capital on green business strategy with the role of green absorptive capacity and environmental ethics of the organization in Dana Rubber Manufacturing Company. Green Development Management Studies, (), -. doi: 10.22077/jgdms.2024.7331.1087
MLA
Mohsen Forghani; Sasan Salehi. "Investigating the effect of green intellectual capital on green business strategy with the role of green absorptive capacity and environmental ethics of the organization in Dana Rubber Manufacturing Company". Green Development Management Studies, , , 2024, -. doi: 10.22077/jgdms.2024.7331.1087
HARVARD
Forghani, M., Salehi, S. (2024). 'Investigating the effect of green intellectual capital on green business strategy with the role of green absorptive capacity and environmental ethics of the organization in Dana Rubber Manufacturing Company', Green Development Management Studies, (), pp. -. doi: 10.22077/jgdms.2024.7331.1087
VANCOUVER
Forghani, M., Salehi, S. Investigating the effect of green intellectual capital on green business strategy with the role of green absorptive capacity and environmental ethics of the organization in Dana Rubber Manufacturing Company. Green Development Management Studies, 2024; (): -. doi: 10.22077/jgdms.2024.7331.1087
)