واکاوی عوامل مؤثر بر رفتار تولید سبز در بین باغداران استان ایلام

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار گروه علوم باغبانی، دانشکده کشاورزی، دانشگاه ایلام، ایلام، ایران

2 دانشیار گروه کارآفرینی و توسعه روستایی، دانشکده ادبیات و علوم انسانی، دانشگاه ایلام، ایلام، ایران

3 دانشجوی کارشناسی ارشد، گروه علوم باغبانی، دانشکده کشاورزی، دانشگاه ایلام، ایلام، ایران

چکیده

امروزه محصولات سبز اهمیت بالایی در بین جامعه پیدا کرده‌اند. نظر به این‌که پذیرش تولید محصولات سبز به طیف وسیعی از عوامل وابسته است، لذا در پژوهش حاضر عوامل مؤثر بر رفتار تولید سبز در بین باغداران استان ایلام بررسی شد. جامعه آماری شامل کلیه باغداران استان ایلام به تعداد 6317 نفر بود که تعداد 209 نفر از آنان به روش نمونه‌گیری طبقه‌ای با انتساب متناسب برای مطالعه انتخاب شدند. ابزار اصلی گردآوری داده‌ها در این پژوهش، پرسشنامه‌ای استاندارد بود. تحلیل داده‌ها با استفاده از نرم‌افزارهای SPSS نسخه 26 و SmartPLS نسخه سه انجام شد. یافته‌های مطالعه نشان داد که اثر کل متغیرهای نهفته کنترل رفتاری ادراک‌شده، قصد تولید سبز، منافع ادراک‌شده و ارزش ادراک‌شده در سطح خطای یک درصد و اثر کل متغیر نهفته هنجارهای ذهنی در سطح خطای پنج درصد بر رفتار تولید سبز از لحاظ آماری مثبت و معنادار بود. این در حالی است که اثر کل متغیر نهفته ریسک ادراک‌شده در سطح خطای یک درصد بر رفتار تولید سبز از لحاظ آماری منفی و معنادار بود. همچنین، نتایج نشان داد که اثر کل متغیرهای نهفته هنجارهای اخلاقی و نگرش بر رفتار تولید سبز از لحاظ آماری معنادار نبود. یافته‌های مطالعه حاضر نشان داد که رفتار تولید سبز از عواملی نظیر کنترل رفتاری ادراک‌شده، قصد تولید سبز، منافع ادراک شده، ارزش ادراک‌شده، هنجارهای ذهنی و ریسک ادراک‌شده تأثیر می‌پذیرد، بنابراین، توجه به این عوامل برای ترویج تولید محصولات سبز ضروری است.

کلیدواژه‌ها

موضوعات

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